Fork in the Road

Nancy had a great time working on Fork in the Road and it was not –– repeat, not –– because meetings frequently took place over platters of chin-dribbling links, ribs and meatloaves. It was because it’s a sustainable food company on a mission to do good. FITR (to those in the know) came to Pentagram and Nancy hungry for all the fixin’s –– identity, voice, packaging, brochures, website, posters –– which they were happy to provide.

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FITR Family Farm web

One of ten spreads from a trade brochure:


Nancy wrote unique copy for more than two dozen packages. Here’s a taste:

FITR package