Nancy Murr

The Whole Foods Prepared Foods Dept. can be a stressful place for even the foodiest of foodies. So many choices. So little time. The northern California region of Whole Foods asked Rubber Design — and Rubber Design teamed with Nancy — to rebrand their ready-made fare with an in-store campaign highlighting their farm-to-table approach and talented chefs.

{click images to enlarge} 

{poster explorations}

{a handy container modeled by Nancy’s mom}